Parent
Companies
Parent companies are organizations that own a variety of different publications. Some examples of parent companies include Bauer media group, IPC, Time Warner, Hearst, International Data Group, Advance. IPC is an excellent example of parent companies owning numerous different publications such as NME, Now, Nuts.
If I have the choice to
have my magazine published, I would choose to have it published by Bauer Media Group Company. This is because the music
magazines they publish are very similar to mine. A few examples of the music magazines
they publish include Keerang, Mojo and Empire. I have chosen Bauer Media Group to publish my
magazine as they have built up a very good reputation amongst the publishing
and print industry, therefore my magazine will be received positively by their
long-standing, established readers. In addition, I feel like Bauer Media Group
would be the ideal choice for publishing my magazine as I have already established
that they currently publish the successful Metal magazine Keerang, which is the
sub-genre of my music magazine. In
addition, Bauer Media Group will be able to help introduce similar bands and artists
that I would like to feature in my magazine. Bauer Media Group work in
conjunction with many other different media platforms including television,
magazine and online. This will allow my magazine to be advertised and promoted across
many different platforms of media. This is positive for my magazine as it means
that it will be more likely to be successful.
This post demonstrates a proficient understanding of the purpose and advantages of parent companies and the parent company most suitable for your magazine.
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